The  Swindon Cultural Partnership (see the people involved) was created with an aim to bring together the town’s civic, cultural, corporate and community elements through cultural development, in order to establish a confident, progressive and successful reputation for Swindon. This strategic partnership will implement some things, influence others & inspire as widely as possible.

The partnership is a company limited by guarantee with board members drawn from the different partners.

The partnership's members include: Nationwide Building Society; npower energy suppliers; The New Swindon Company, regenerating the town; Swindon Borough Council; Arts Council England, South West; the Swindon Advertiser, the town's local paper; the Institute of Contemporary Interdisciplinary Arts at the University of Bath in Swindon; and Swindon Dance. The partnership has also recieved assistance from Arts and Business.

The Partnership is lucky enough to have the patronage of: Lord and Lady Joffe; Jasper Fforde; Sir Peter Beale; and David Hempleman-Adams.